Our collections

The okaïdi style

Okaïdi proposes modern and creative collections for all life's different moments. Respect each child, their tastes and identity by creating collections which are easy to mix and use, giving each child the possibility to reveal and assert their own personality.

Okaïdi is a casual style, urban, graphical and colourful - a contemporary and modern brand, a wardrobe built around jeans, childhood collectibles, and each season's must-haves.

Latest product news

"GOOD", OKAÏDI SCENTED WATER

What's hiding in this fun colourful cube? "GOOD" eau de toilette with an aquatic trace, for the boys...
"GOOD" is an aquatic fragrance - fresh and tonic. The bergamot and grapefruit fizz, the watermelon refreshes. The last note, white cedar, strengthens this composition designed for boys! A fun silicon cube designed by Ora ïto, stackable for budding collectors!

Volume 40ml In compliance with European regulations.
3 fragrances for girls, 1 fragrance for boys.

€14.99

Our product know-how

Everyday life products for children

The "GOOD+" label promotes the Okaïdi products which have added value for children's daily well-being and comfort.

Shoes with symbols for getting off on the right foot
Product +:

Match the halves of the figure inside the shoes and get off on the right foot.
Plus for children :
Develop autonomy with pieces with zips, Velcro or buckles up to size 25.

For more information

Pants cut for all body shapes

Children will find the pants that suit them best in the collection.
The wardrobes' flagship pieces are available in comfortable cuts and adapt to all children's different shapes.
It is possible to adjust the waistband of the pants with a buttoned elastic system.

Find the right pants in 3 clicks

Our commitment to quality

Our actions for children and the environment

Okaïdi commits to designing modern, ergonomic and resistant clothing adapted to every moment in children's lives with respect for the planet. Our commitment to quality is part of our mission "working to make a better world for growing children". Each season we research and develop new, more durable and responsible materials for all ages.

Our quality control plan

All our products are tested for their sturdiness and safety for children, and their washing resistance.

Washing resistance test

First the product is washed then checked for its appearance, dimensional stability, and that the colours are fixed and do not bleed.

Specific tests

Specific tests are carried out depending on the product's use. For example, all swimwear is tested for resistance to chlorine, seawater, heat, and light.

Fabric resistance test

We use the Martindale machine to test our jeans' resistance to wear and tear.

Durability test

We test the durability of our buttons and press studs. The product is put in a machine which applies 9kg of traction to the button and/or press stud for 10 seconds.

Our supplier control plan

Technical audits Each factory is audited before manufacturing any of our products, and then every 3 years. We check each workstation, each machine and the safety of each factory in line with the country's valid standards and regulations.

Social audits We belong to the ICS (Social Clause Initiative). The social audits control the eight following points:
child labour, forced labour, discrimination, disciplinary practices, freedom of association, working hours and overtime, wages and benefits, health and safety.

Our good basics

Everyone can find and buy the essentials for a child's wardrobe thanks to our basics. high-quality coordinated essentials, solid and timeless, multicoloured and positive at unrivalled prices

  • Good basics*
  • Good choice
  • Good quality
  • Good colors
  • Good price

Our international presence

Okaïdi is present in 60 countries around the world, developing collections and actions in harmony with the cultural diversity of the countries concerned.
We design universal collections which are accessible to everyone, available in more than 730 stores and 3 on-line stores.

South Africa | Albania | Algeria | Germany | Saudi Arabia | Armenia | Azerbaijan | Bahrain | Belgium | Bosnia-Herzegovina | Bulgaria | Canada | China | Cyprus | Egypt | United Arab Emirates | Spain | Estonia | France | Georgia | Guadeloupe | Hungary | Iraq | Italy | Jordan | Kazakhstan | Kosovo | Kuwait | Latvia | Lebanon | Libya | Luxembourg | Republic of Macedonia | Malaysia | I Morocco | Martinique | New Caledonia | Oman | Uzbekistan | Poland | Qatar | Reunion Island | Romania | Russia | Saint Martin Island | Slovenia | Switzerland | Syria | Tunisia

Our origins and our values

Okaïdi good ïd*

Promising to propose good ideas for all identities and encourage children to be responsible and happy.

A universal brand, at Okaïdi different cultures and ideas are a strength.
Okaïdi's values and collections unite different cultures, creating links between children all over the world.

Okaïdi's 12 values in pictures

Live with diversity
Respect the planet
Express your ideas
Live your dreams
Meet your goals
Do your best
Live with optimism
Act with your heart
Build peace
Free up your energy
Be open to the world
Find a balance

Our commitment to responsiblity

A militant and responsible brand, Okaïdi has been committed to the CSR policy since its creation, working for making a better world for growing children.
Every year Okaïdi fights for children's rights in the world through involvement with the ÏDKIDS Foundation and organisations which put children, education, values for peace, tolerance and respect at the heart of their projects.

The foundation

The ÏDKIDS group (Okaïdi,Obaïbi, Jacadi, Oxybul Eveil et Jeux) established the ÏDKIDS Foundation to reconcile economic and human values for sustainable development.
Okaïdi is committed to the Foundation and encourages children to become actors in a more united and generous world through a variety of actions.

For more information
THE "LOVE BAG"

Since 2007, Okaïdi and Obaïbi have been encouraging parents and children to give their clothes a second life.Clothes are collected in a "Love Bag" which materialises the donation made by parents and their children for the planet, employment for people in difficulty, and soon education for children in Bangladesh and Madagascar.

The mini-donation at the checkout

With the mini-donation at the checkout, customers can round up their purchase to the closest euro to support an action to help growing children. For example, a customer can choose to round up a purchase from €29.95 to €30.00 to make a donation of €0.05.
100% of the funds collected are donated to humanitarian associations.

"Goodworld"

With the GoodWorld programme, Okaïdi tunes in to children and supports them in the realisation of a project which will improve the world around them!

For more information

In 2014, Maëva organised a collection for the Restos du Coeur. En 2015, Yuna organised a treasure hunt to clean the beaches.

Our partners

Surfrider Since 2011, to celebrate the Sustainable Development Week, Okaïdi and Surfrider Foundation Europe have been working together to communicate about positive actions for the planet and oceans. Children are made aware about defending their environment with educational goodies, competitions and events.

Playing for change Since 2012, to celebrate International Children's Day, Okaïdi and Playing for Change have been working together to create musical events which, for example, create cover versions of well-known songs with an optimistic and tolerant message... sung by children with diverse talents from different geographical horizons.
To support this association, Okaïdi proposes "sharing products"*. Their sale finances educational programmes and Playing for Change music schools.

*A "sharing product" is a product for which part or all of the profits are donated to an association.

Watch the video

Our collections

Attractive and stylish

Obaïbi creates practical and stylish products that are easy to use - they adapt to children's daily life and meet new parents' needs.

Obaïbi, stylish and ergonomic products for the well-being of children from 0 to 3 plus gift ideas for all those events from the birth to the first special occasions - to offer or treat yourself.

Sensory sensitive

Obaïbi is there when your child makes new discoveries. Children start discovering their senses at a very early age. By playing, they discover colours, shapes and textures. They need sensory experiences - touching, listing, watching and imitation - to discover and be stimulated.

Obaïbi creates collections with fun graphics and sensory materials to stimulate their senses and develop their imagination.

Obaïbi develops a range of fun and colourful soft toys to lovingly keep tiny tots company.

Latest product news

"Love" obaïbi scented water

What's hiding in this fun colourful cube? "LOVE", the new scented water for all babies...
Scented water (alcohol free) with a mild and delicate perfume. The delicate subtlety of a bouquet of white flowers mixed with the freshness of peonies and peach. A fun silicon cube designed by Ora ïto, stackable for stimulating tiny tots' creativity! Volume 40ml In compliance with European regulations.

€14.99

Ob’mum

OB’MUM is a fashion collection for expectant mums. A line which is essential, practical and up-to-date. OB'Mum is inspired by you, your well-being and that of your baby to create easy-to-wear pieces so that you can stay yourself throughout your pregnancy.

Expectant mums can wear this range from the very beginning of their pregnancy.
Becoming a mother is about believing in yourself, in children and in life.

Our product know-how

Products designed for babies' well being

The "LOVE+" label promotes the Obaïbi products which have added value for children's daily well-being and comfort.

Sleep well zipped in

Product +:
Practical with a full opening from the neck to one foot. The safety +: at the collar the zip is not directly in contact with the baby's skin (a fold of fabric protects the baby's skin). A soft fabric for baby's comfort.

Plus for parents:
For quick and easy dressing and undressing.

Discover the Obaïbi "LOVE+" range:

For more information

Ergonomic products for every stage

A child starts exploring the world with his first steps. Moving about, picking up, running around, falling over...baby's first experiences test his autonomy.

  • Obaïbi develops ergonomic pieces for children, allowing them free and comfortable movement.

  • Obaïbi designs solid and sturdy products in materials which resist all the little ones' adventures.

Our commitment to quality

Our actions for children and the environment

Obaïbi commits to designing modern, ergonomic and resistant clothing adapted to every moment in children's lives with respect for the planet. Our commitment to quality is part of our mission "working to make a better world for growing children". Each season we research and develop new, more durable and responsible materials for all ages.

Our quality control plan

All our products are tested for their sturdiness and safety for children, and their washing resistance.

Durability test

We test the durability of our buttons and press studs. The product is put in a machine which applies 9kg of traction to the button and/or press stud for 10 seconds.

Tests spécifiques

Ils sont effectués selon l’utilisation des produits. Par exemple nous testons nos maillots de bain en contrôlant leur résistance au chlore, à l’eau de mer, à la chaleur et à la lumière.

Fabric resistance test

We use the Martindale machine to test our jeans' resistance to wear and tear.

Washing resistance test

First the product is washed then checked for its appearance, dimensional stability, and that the colours are fixed and do not bleed.

Our supplier control plan

Technical audits Each factory is audited before manufacturing any of our products, and then every 3 years. We check each workstation, each machine and the safety of each factory in line with the country's valid standards and regulations.

Social audits We belong to the ICS (Social Clause Initiative). The social audits control the eight following points:
child labour, forced labour, discrimination, disciplinary practices, freedom of association, working hours and overtime, wages and benefits, health and safety.

Our Love Basics

Baby's basic needs are catered for with our easy-to-use products: comfortable, solid and practical, essentials which are colourful and fun, and high-quality at unrivalled prices.

  • Love basics
  • Love choice
  • Love quality
  • Love colors
  • Love price

Our international presence

A universal customer experience throughout the world Obaïbi is present in 60 countries around the world, developing collections and actions in harmony with the cultural diversity of the countries concerned.
Universal collections which are accessible to all, available in more than 730 stores and 3 e-shops.

South Africa | Albania | Algeria | Germany | Saudi Arabia | Armenia | Azerbaijan | Bahrain | Belgium | Bosnia-Herzegovina | Bulgaria | Canada | China | Cyprus | Egypt | United Arab Emirates | Spain | Estonia | France | Georgia | Guadeloupe | Hungary | Iraq | Italy | Jordan | Kazakhstan | Kosovo | Kuwait | Latvia | Lebanon | Libya | Luxembourg | Republic of Macedonia | Malaysia | Malta | Morocco | Martinique | New Caledonia | Oman | Uzbekistan | Poland | Qatar | Reunion Island | Romania | Russia | Saint Martin | Slovenia | Switzerland | Syria | Tunisia

The OB'Mum range is available in 39 of our stores in France and on www.okaïdi.com:
Arcachon Cap Océan, Arles Centre Ville, Aulnay-sous-Bois Parinor, Bordeaux Centre Ville, Bordeaux Ste Eulalie, Bruay-La-Buissière, Caen Centre Ville, Calais Coquelles, Chalon-Sur-Saône, Clermont Ferrand Jaude, Dijon Quetigny, Englos Magasin Obaïbi, Evreux Obaïbi, Fougères, Fresnes ZAC Cerisaie, Lille Centre Ville, Lille Euralille, Limoges St Martial, Lyon Part Dieu, Montesson, Mulhouse Wittenheim, Nancy St Sébastien, Nantes Atlantis, Nantes Beaulieu, Orléans Saran, Paris Les Halles, Paris Opéra, Plaisir, Pontarlier, Quimper Kerdrezec, Reims Centre Ville, Rouen Centre Ville, Soissons, St Etienne C2, Thiais Belle Epine, Valenciennes Centre Ville, Idkids Bercy, Idkids Fâches-Thumesnil, Idkids Les Clayes

Our origins and our values

Obaïbi love ïd*

The attentive and loving brand which stimulates tiny tots when they are making their first discoveries, and their emotions at each stage of life.

A universal brand, at Obaïbi different cultures and ideas are a strength.
Obaïbi's values and collections unite different cultures, creating links between children all over the world.

Obaïbi, the most beautiful idea of love, Love, ideas and identity

Obaïbi's 12 values in pictures

Learning about adventure
Learning about nature
Learning about gentleness
Learning about generosity
Learning about creativity
Learning about willpower
Learning about courage
Learning about laughter
Learning about happiness
Learning about freedom
Learning about strength
Learning about patience

Our commitment to responsiblity

The foundation

The ÏDKIDS group (Okaïdi, Obaïbi, Jacadi, Oxybul Eveil et Jeux) founded the ÏDKIDS Foundation to reconcile economic and human values for sustainable development.
Obaïbi is committed to the Foundation and encourages children to become actors in a more united and generous world through a variety of actions.

For more information
The "love bag"

Since 2007, Okaïdi and Obaïbi have been encouraging parents and children to give their clothes a second life. Clothes are collected in a "Love Bag" which materialises the donation made by parents and their children for the planet, employment for people in difficulty, and soon education for children in Bangladesh and Madagascar.

The donation at the checkout

With the donation at the checkout, customers can round up their purchase to the closest euro to support an action to help growing children. For example, a customer can choose to round up a purchase from €29.95 to €30.00 to make a donation of €0.05. 100% of the funds collected are donated to humanitarian associations.

Our partner

Funny like life FUNNY LIKE LIFE develops and manages childcare centres for young children: crèches, nurseries, leisure centres, etc. Educators, nurses, child rearing specialists and assistants, activity organisers and paediatricians work together to support children and parents in the association. FUNNY LIKE LIFE provides Obaïbi with expertise and experience to assist you during your child's development so that each instant is full of love and tenderness.

History