A progressive approach to preserving our planet.


By engaging in a progressive approach for :

  • designing and manufacturing enduring products with more environmentally friendly and socially responsible materials.
  • Making more sustainable consumption accessible to all.
  • Motivating those involved to progress together.
  • Acting with and for children around the world.

Each step is a commitment to progress

To promote more responsible materials

Okaïdi-Obaïbi support the production of more environmentally-friendly materials, as well as the people who produce them.

Responsibly sourced cotton

Better for the environment and for the people who grow these materials.

In 2017, Okaïdi-Obaïbi is committed to sourcing 50% of its cotton as Better Cotton.
By 2020, Okaïdi-Obaïbi is committed to sourcing 100% of its cotton as more sustainable cotton. ‘More sustainable cotton’ includes Better Cotton, recycled cotton and / or Organic Cotton.

With Okaïdi-Obaïbi, you are supporting the Better Cotton Initiative which aims to transform cotton production on a global scale

Organic cotton

Organically grown cotton. Better for the environment and for the well-being of children.

In 2017, 28% of the Obaïbi newborn clothing line is being designed using organic cotton.

Recycled polyester

Made from recycled bottles and plastics, which is best for the environment, and are also comfortable and warm for children's wear.

At the end of 2017, 62% of the Okaïdi-Obaïbi collection shall have been made of recycled polyester padding.

Contains 30% of recycled REPREVE polyester fibre, the leader in textile fibre plastics processing.

Fibre Sustans®

Of plant origin (corn), with thermo-regulating properties, this is better for the environment, and for the comfort and protection of children's wear.

At the end of 2017, 4 exclusive products from the Okaïdi-Obaïbi collection will be made with Sustans® fiber padding.

A more socially responsible production

For more information >
Okaïdi-Obaïbi is committed
to more socially responsible production

Okaïdi is committed, along with ICS * to:

  • Improve sustainable human conditions for workers in production countries.
  • Support suppliers by making them key players in social progress.

Together with the IDKIDS Foundation, Okaïdi is also involved in the local fabric production of producing countries by developing initiatives to improve the living conditions of workers, their education, and the health of their families.

* The Social Clause Initiative, an organisation of experts and teachers.

Develop more sustainable products

Okaidi-Obaibi is committed to developing universal products: good basics*, classic essentials for every child's wardrobe with lasting style and quality. Consuming less and better means choosing products which can be handed on and given a second life.

Emblematic of the best of the brand and at the best price, 1 out of 2 products from the Okaïdi collection is a Good Basics* essential for children’s closets.

* The good basics

Promote more ecological transportation

Okaïdi-Obaïbi promotes modes of transport that limit CO2 emissions, such as boat or delivery trucks with renewable energies. The brands are also committed to reducing and recycling the volume of packaging used to transport its products.

For example :

of CO² per km
110 to 360g
of CO² per km

In the logistics centre, 90% of packaging waste is recycled.

Raising awareness for best practices

You too can make a difference every day by choosing environmentally friendly behaviour!

Promoting reusable bags

Okaïdi-Obaïbi offer recycled and recyclable bags to reduce the use of plastic packaging.

Okaïdi-Obaïbi have reduced the volume of plastic bags for purchases by 43% in 1 year - thanks to you! 100% of the profits generated from sales of reusable bags are used to finance initiatives to protect the environment.

Wash and iron less frequently and with lower temperatures when possible :

for example, washing in cold water can halve energy consumption.
For more information see www.clevercare.info

Give your clothes a second life

(recycling, transforming, repairs, donations, swapping, etc.)

In 2017, Okaïdi-Obaïbi offer a collection service and the transformation of Okaïdi-Obaïbi clothing.

Okaïdi-Obaïbi encourage consumers to give their clothes a second life. Since it launched in 2008, 200 tonnes have been collected.

How do you recycle your clothes?
  • Ask for your Lovebag at the cash counter,
  • Collect and sort your clothes, linens, and shoes,
  • Take your Lovebag back to the store of your choice.
What happens to your clothes?

These items of clothing will be sent by I:CO to be manually sorted in the nearest processing site. They will be TRANSFERRED, REUSED or RECYCLED. Torn or worn out items for reuse will be recycled and converted into raw materials and new products.
I:CO: International specialist in the collection, reuse, and recycling of used clothing and footwear.

Support kids and make them key players

Learn how to protect the planet and have fun at the same time:
see the challenges on the Okaidi Planet Challenge mobile application.

Download the application free on :


Stimulating the urge to make a commitment
The principle is simple:
organise grouped collections of waste
from beaches, river fronts, and lake shores
with SURFRIDER. Being aware, children learn
the pleasure of becoming key players

Through the sale of shared products, €30,000 was also donated to Surfrider Foundation Europe to support their activities in protecting oceans.


Mobilise through songs
WE ARE WORLD CITIZENS gives children
a voice to express their messages,
their dreams for tomorrow,
and for all of us to mobilise respect
for children's rights in the world!

members of

Still have a question about our responsible Act For Kids commitments?
Find answers on idkidsgroup.com

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