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    The first partnership with Ora Ïto

    2014

    The first partnership with Matali Crasset
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    2013-2014: Partnership with Matali Crasset.
    Together with OKAIDI, the designer created a capsule collection that was designed starting from a single geometric shape: the rhombus.

    2013

    SOS PREMA Partnership
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    In partnership with the organisation SOS Préma, Obaïbi created a line of essential products for babies, including those that are premature.
    The new Newborns collection looks to meet the expectations of young parents, which are both concerned about the well-being of their baby and sensitive to the world around them. In doing so, it provides a complete and varied range that is made of pure organic cotton, providing your baby with a comfortable cocoon for those very first days and throughout motherhood. With soft and refined materials, as well as gentle and modern graphic designs, these are practical and well-thought-out products that meet the motor developmental needs of your baby, enabling him/her him to explore his/her environment, free of constraints and in total safely.
    Préma SOS is a national organisation that assists and supports parents of premature babies, working towards improving premature baby care in France. Through its network of volunteers and health professionals, its website and publications, the organisation proposes actions in relation to:
    – The reception of families, and listening to and supporting them
    – Dialogue with medical teams
    – Raising the awareness of public authorities
    – Prevention of premature births

    2010

    Alignment of the 12 Okaïdi values with the international charter of children's rights.

    2009

    First LOVE BAG campaign

    2008

    Launch of the commercial website.

    2007

    The first partnership with Jean-Charles de Castelbajac.

    2006

    Okaïdi creates its brand territory: the 12 values and their pictograms.

    2004

    Okaïdi creates its new signature Okaïdi range, Good ïd!

    2004

    Partnership with ESMOD (“École supérieure des arts et techniques de la mode”)
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    2001-2006: Partnership with the college ESMOD, which trains stylists and designers. Students from the college have conceived and put forward children’s clothing collections for the brand. Okaïdi has rewarded some of them, offering them an honorary award as well as manufacturing and distributing their best items.

    2001

    The Okaïdi brand is officially launched with 100 stores and 440 employees.

    2000

    Jean Duforest, co-founder of the Camaïeu Group, takes over the “Children’s” division with Jean-Luc Souflet.

    1996

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    Obaïbi and Okaïdi, designers of clothing for babies and children (Girls and Boys) aged from 0 to 14 years, offer contemporary ranges of high-quality items at affordable prices.

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    From 3 months to 3 years, babies take pride of place in the Obaïbi baby store, much to the delight of young moms! From soft and gentle baby jumpers, through oh-so-comfortable jeans to must-have T-shirts for a baby’s wardrobe. Every style can be found here, with comfort for babies and convenience for moms at the heart of them all. With baby shoes and coats for the daytime, slippers and all-in-ones for nighttime, the Obaïbi collections are (well!) designed for the well-being of the little ones!
    Okaïdi designs collections of children’s clothing and footwear that are modern, comfortable and practical, for dressing all children from 2 to 14 years! Discover a textile universe that combines modernity with comfort and style, with girls’ twirly dresses and skirts, straight cut or skinny kids’ jeans, plain or coloured trousers, T-shirts of all colours, boys’ formal or chequered sportswear shirts, as well as our soft and warm children’s jumpers. In Okaïdi, you can find all the essential clothing items and accessories for your child’s wardrobe!