Our stores

Obaïbi love ïd

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Our stores

Company History

2002

Creation of the OBAIÏBI brand.

2005

OBAIÏBI gets experts on board with the Rigolo Comme la Vie creches.

2005

EVIAN partnership, a collection for babies' well-being.

2005

Creation of the OBAIÏBI LOVE ID signature brand, the loveliest way of caring.

2006

OBAIÏBI creates its brand values hallmark: the animobaïbis.

2007

Launch of the obaibi.fr online store.

2008

First LOVE BAG campaign.

2012

OBAIÏBI launches the pilot parent community so that they're always in tune with parents.

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  • A CREATIVEBRAND
  • AN ACCESSIBLEBRAND
  • A COMMITTEDBRAND
  • Creative

    Collections of modern clothes to mix and match, ideas for outfits to suit each stage of life which let the personality of each child and baby shine through. Okaïdi, over 40 million clothes sold every year, collections renewed every 4 weeks.

    Find out more
    A capsule collection with designer matali crasset

    Team up with designers who share our values of optimism and respect so that we can make things happen. Design unique, fashionable, limited edition pieces to awaken children's creativity.

    Our fresco made by children all over the world with artist Yoni Alter

    Encourage children to imagine their future. Invite them to take part in fun activities in store to release their energy and let their creativity run wild.

  • Accessible

    Draw inspiration from cultural diversity and use universal symbols and values to unite children. Okaïdi is a unique brand which offers a range of basics and jeans for children which are emblematic of our brand, in a wide choice of colours and designs, at the best value for money.

    Find out more
    Our Basics

    Make our sturdy basics accessible to all, offering the best value for money. Offer them in a wide range of colours and designs to give children a brightly coloured outlook on the world.

    Our expertise in children's jeans

    Offer universal children's wardrobe essentials to fit all shapes and sizes. Develop practical, ergonomic products to help all children become assertive and independent.

  • Committed

    Okaïdi is committed to helping organisations whose projects focus on education, peace and environmental protection. Okaïdi teaches all children the values of open-mindedness and respect with its 12 important causes to help each child convey their optimism and make a difference to their future.

    Find out more
    Our values

    Go out and meet children around the world and teach them values such as open-mindedness and respect. Campaign for 12 important causes to help each child convey their optimism and make a difference to their future.

    Our actions to protect the environment

    Raise children's awareness about what they can do to protect the environment. Team up with major ocean conservation groups such as the Surfrider Foundation and support World Environment Day every year.

    Our Okaïdi & Playing for Change partnership

    Go out and meet children around the world, support them and fight for Children's Rights. Commit to helping organisations whose projects focus on education, peace and environmental protection: Playing for Change.

    The Lovebag

    Encourage children to help make the world a more caring place. Get involved with the Lovebag campaign every year, providing the opportunity to collect more than 34 tonnes of children's clothing to recycle or donate.

    Our children's events

    Encourage children to communicate using their inner strength and energy, and to believe in their dreams. Host events that help children realise their dreams: "Become a firefighter day", "Spend a night in a cabin", "Protect the planet day", etc.

Our stores

Company History

September 2000

OKAÏDI brand launched.

2004

OKAÏDI designs its new signature brand OKAÏDI, good ïd !

2004

OKAÏDI designs its brand hallmark: the pictos.

2006

First partnership with Jean-Charles de Castelbajac.

2007

okaidi.fr online shop is launched.

2008

First LOVE BAG campaign.

2009

Our values associated with children's rights.

2010

L’avenir c’est nous partnership

2009

OKAÏDI Facebook page is launched.

2012

First Playing for Change partnership.

2013

First Matali Crasset partnership.

2013

Worldwide presence + 60 countries, + 700 stores throughout the world.

Committed : the Lovebag

Encouraging children to help make the world a more caring place.

Getting involved with the Lovebag campaign every year, providing the opportunity to collect more than 34 tonnes of children's clothing to recycle or donate.

Committed : our Okaïdi & Playing for Change partnership.

Going out and meeting children around the world, supporting them and fighting for Children's Rights.
We team up with organisations that focus on education, peace, open-mindedness and respect: Playing for Change.

www.playingforchange.org.

Live Music & love together

Committed : our children's events

We encourage children to communicate using their inner strength and energy, and to believe in their dreams.

We host events that help children realise their dreams: "Become a firefighter day", "Spend a night in a cabin", "Protect the planet day", etc…

Raising children's awareness about what they can do to protect the environment.
We team up with major ocean conservation groups such as the Surfrider Foundation and support World Environment Day every year.

Committed: our values

Going out and meeting children around the world and teaching them values such as open-mindedness and respect.

We campaign for 12 important causes to help each child convey their optimism and make a difference to their future.

Make your dreams come true Reflect diversity Find your balance Express your ideas
Act from the heart Respect the planet Free your energy Promote peace
Give the best of yourself Reach your goals Be an optimist Be open to the world

Our Basics

Making sturdy basics accessible to all, offering the best value for money.

Offering them in a wide range of colours and designs to give children a brightly coloured outlook on the world.

Accessible : our international presence

Present in 60 countries around the world and developing collections and initiatives related to cultural diversity in the countries we are located in (Ramadan, Eid, Chinese New Year, etc.).

Designing collections that are universal and accessible to all, available in more than 700 stores.

Accessible : our jeanswear expertise

Offering universal children's wardrobe essentials to fit all shapes and sizes.

Developing practical and ergonomic products to help all children become assertive and independent.

Creative : our collections

Developing clothes for each stage of a child’s life which will also let his personality shine through..

We design modern and colourful collections which can be mixed and matched. These collections are renewed every 4 weeks.

Creativity : our fresco made by children all over the world with artist Yoni Alter

Encouraging children to imagine their future.

We invite them to take part in fun activities in store to release their energy and let their creative side run wild.

Creative : our Okaïdi & Matali Crasset capsule collection

Matali Crasset

We team up with designers who share our values of optimism and respect so that we can make things happen.
We design unique, fashionable limited edition pieces to awaken children's creativity.